April 24, 2009

DemandEngine Client Wins MarketingSherpa Email Marketing Award!

Marketinf Sherpa

UNCC
The University of North Carolina at Charlotte Department of Continuing Education has been awarded the Gold Award for Non-profit Email Newsletter by MarketingSherpa in their annual email marketing awards.

What made the UNCC newsletter stand out above the rest? "An entrepreneurial email newsletter strategy was the cornerstone of the continuing education department’s impressive growth in 2008,” according to MarketingSherpa’s website. “They grew their opt-in list 18%, and boosted average their average open rate 14.5%. The newsletter campaign directly delivered a 13% increase in enrollments, a 29% increase in revenue, and a 380% ROI for their email marketing department."

Congratulations to Lesley Snyder and Laurie Parker for their outstanding efforts!
Apr 24, 2009 7:36:00 AM | Alumni Affairs, Community Colleges & Technical Schools, Continuing Education Marketing, Graduate Admissions, Institutional Marketing, Undergraduate Admissions, University Conferencing

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