Research and White Papers
- DemandEngine White Paper: How to Move Interactive Marketing Forward- A Primer for Continuing Higher Education
Many continuing higher education units are going about marketing backwards. Learn how to move interactive marketing forward using a three-step approach. - DemandEngine Whitepaper - How College Students Actually Use Social Networking Technologies
Understanding how prospective college students ACTUALLY use social applications can set the foundation for a broader interactive marketing strategy. - DemandEngine Research Report - Death by a Thousand Cuts: The Email Marketing Practices of Undergraduate Admission Offices
Promotional email marketing by undergraduate admission offices can't get much worse. Discover results from a review of over 300 messages representing 180 institutions. - Common Breakdowns in Enrollment Marketing (and How to Repair Them)
Guide for undergraduate admissions professionals - White Paper: Email Marketing That Works
Latest research on email marketing and direct applications for higher education marketers.
Contact
- Email Address:
- Website: http://www.demandengine.com
Biography
Jennifer Copeland is General Manager of DemandEngine. With a background in undergraduate recruiting, higher education marketing, non-profit marketing and fundraising, and sales, Jennifer is an expert in cultivating relationships via interactive marketing channels. An award-winning sales professional and speaker, Jennifer has created training programs tailored for higher education marketers. She is invited to speak on college campuses throughout the country and as a presenter and panelist for industry conferences throughout North America.
